The Good Man, My Big Brothers, Welcome to My Neighborhood...
Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
This professional campaign titled 'The Good Man, My Big Brothers, Welcome to My Neighborhood...' was published in United States in October, 2016. It was created for the brand: Youth Ambassadors, by ad agency: VML. This Print medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted almost 6 years ago.
Advertising Agency: VML, Kansas City, Kansas, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: John Godsey
Executive Creative Director, Art Director: Aaron Evanson
Executive Director, Client Engagement: Jennifer McDonald
Supervisor, Client Engagement: Laura Picicci
Art Director: Matt McNary
Copywriter: Nate Bowers
Channel Director, Public Relations: Bill Patterson
Channel Director, Social Media: Laura Brand
Print Production Manager: Freddie Wise
Illustrator: Davey Gant
Founder: Judy Rush / realfake
Digital Lead: Natalie Bluhm / realfake
Director of Editorial: Jon Bazata / RW2 Productions
Director of Visual Effects: Eric Bacus / RW2 Productions