In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them.
To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador.
Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.
This professional campaign titled 'Lessons From My Neighborhood - Duck Dodge & Roll, Les...' was published in United States in May, 2018. It was created for the brand: Youth Ambassadors, by ad agency: VML. This Content medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: VML, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer: John Godsey
Executive Creative Director: Aaron Evanson
Creative Director: Grant Minnis
Associate Creative Directors: Austin Ridling, Jonathan Vigliaturo
Head of Production: Tyler Smith
Account Manager: Lauren Meehan
Senior Planner: Mikalah Morris
Connections Director, PR: Bill Patterson
Director of Communications: Jamie Dierking
Associate Media Director: Kristen Sikorski
Associate Connections Manager: Breckyn Crocker
Senior Connections Manager: Abbie Schmid
Director: Seyi Peter-Thomas / Station Film
Managing Partner: Stephen Orent / Station Film
Partner / Executive Producer: Caroline Gibney / Station Film
Producer: Julie Lee / Station Film
DOP: Doug Chamberlain / Station Film
Production Designer: Chris Giammalvo / Station Film
Puppet Builder: Puppet Garage
Editors: Kevin Anderson, Justin Trovato Cosmo Street
Executive Producer: Yvette Cobarrubias-Sears / Cosmo Street
Producer: Gigi May / Cosmo Street
Owners / Songwriters: Roger Wojahn, Scott Wojahn / Wojahn Bros Music
Music Editor: Jon Olmstead / Wojahn Bros Music
Executive Producer: Dara Norris / Wojahn Bros Music
Sound Engineer: Patrick Meagher / Evolution Audio