G L Acharya Jewellers

The GLow of Motherhood - Mother's Day Campaign

Agency: Alter Marketing

Shreema Priyadarshini (@Mangalore_Golden_Girl) has been receiving accolades and winning gold medals, but the one thing that makes her glow with pride now is her sweet little Amairah, lovingly called Kiki! Her quest to embrace motherhood began when the angel that she was looking to adopt, was born premature and was fighting for her life. Now brave, strong, and happier than ever, their beaming eyes and beautiful smiles are a sign of their bond that is stronger than blood. Kudos to you & Kiki! And may mamas like you find strength in your story! 💞 #GLOWofMotherhood

A happy mama = a happy baby! That is @Mangalore_Golden_Girl’s philosophy. You can see their deep and loving bond in Shreema’s doting eyes and Kiki’s little hands as she admires her mama. Shreema’s story of adoption and the hurdles that she has overcome make her #GLOWofMotherhood all the more worthwhile. Here’s wishing you all the happiness in the world! ✨ #MothersDay

What’s the secret behind a mother’s glow? For @MCRoshalFernandes, it’s that moment when she catches the first glimpse of her baby’s smile. Roshal's journey into motherhood wasn’t an easy one, and having her rainbow baby, Yohan, has brought newfound hope, joy and happiness to their beautiful family. The bubbly laughter that they both share, and the shy glances of pure admiration in her baby’s eyes, are sure to tell you that this mama glows even on her hardest days! Here’s celebrating her #GLOWofMotherhood and the stories of mothers just like her. ❤️ #MothersDay2023

Nothing compares to the pure bliss of getting to hold, nurture and love one’s baby. To give one’s all, feels a little short. Renowned Emcee @MCRoshalFernandes is a bright and cheerful mama to her pride & joy, her rainbow baby, Yohan. Her journey of overcoming loss, and having the strength to embrace motherhood once again is one of immense and unparalleled hope. Here’s to you & all the joys that make you glow! ✨ #GLOWofMotherhood

When the tinkling echo of little Arika’s anklets met with @SanjanaShetty81's gentle laughter, it make a melody like no other! As a well known entrepreneur duo in Mangalore, Poornima and her husband chose to silence the comments of society, and they embarked on their unique journey of parenthood with IVF. The hormone shots and months of patient waiting did not dull their spirits! Now gleaming in the #GLowOfMotherhood, Poornima shines alongside her little angel in all her joyful spirit! Here’s to celebrating your untold story and those of countless others. ❤️

After a long day at work, all it takes to bring back @SanjanaShetty81's joyful spark is hearing the cheeky laughter and seeing the toddling steps of her baby Arika! After months of preparations, procedures, and, most importantly, prayers, Poornima and her family’s collective journey of opting for IVF, brought them their beautiful baby daughter, Arika. Now at her peak of curiosity, Arika’s fun and explorations keep the family on their toes and ever so playful! ♥️ #GLOWofMotherhood

With gentle hands and even gentler hearts, @DrSmithaRao and her mother, Sudha Sripathi Rao, patiently soothe their newly welcomed family member, their little angel, who is just 2 months old. Watching them glow in pride and joy is enough to tell you of their excitement to watch this little one’s journey unfold. As we approach Mother's Day, we wish you and your family all the love and blessings for your future. 💛 #GLOWofMotherhood

Smitha is known by many names: an established doctor, a renowned surgeon in oncology, and now a new mother. You can catch glimpses of her #GLOWOfMotherhood in her cautious ways and gentle coos towards her 2 month old. Filling every room with awe, just as her mother, Sudha, declared. The two are a part of four generations of strong and independent working women, giving their little one plenty of role models to look up to as she grows up! Tag the women in your life who’ve been your role model and let them know how much they mean to you! ❤️ #MotherDay

You glow a little differently when you become a mother. It’s not just the radiance of your pregnancy glow, but the glisten of sweat every time you’re seen running after your little one. It’s the glow of pride and hardships, and the days you and your little one both cried. But know this: you glow a little brighter on all the days that you have tried. Here’s to your #GLowOfMotherhood. GL Acharya Jewellers wishes you all a Happy Mother's Day! ❤️✨


Being a mom comes with its own set of responsibilities, roles, and sacrifices. But one thing is sure: they have an unmistakable glow on their faces. The glow of joy, pride, and contentment.

The Mother's Day campaign featured mothers and their unique journeys into motherhood, including stories of adoption, IVF treatment and overcoming the loss of a child and more.

This professional campaign titled 'The GLow of Motherhood - Mother's Day Campaign' was published in India in June, 2023. It was created for the brand: G L Acharya Jewellers, by ad agency: Alter Marketing. This Digital medium campaign is related to the Jewelry industry and contains 9 media assets. It was submitted about 1 year ago.


Advertising Agency: Alter Marketing Solutions, Mangalore.
Production Company: Inbox Productions
Photography: Roland Rodrigues, Roland Photo Stories.
Videography: Vishwa Karthik, Ajay Ashok, Gaureesh C.V.
Video Editor: Vishwa Karthik
Idea, Concept and Coordination: Preetham S
Copy Lead: Disha Gloria Prabhu
Copywriter: Sneha Kudva
Kannada Copywriter: Aarvinda Shetty


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