KFC Netherlands Gherkin Bag
KFC Netherlands Pickle Obsessed
KFC Netherlands Pickle Obsessed
Description
How do you follow a puffer jacket filled with pickles? With a handbag filled with them, apparently. Earlier this year, KFC UK turned its love of pickles into the Pickle Puffer, a transparent jacket filled with real pickles and brine that made headlines around the world. Now KFC Netherlands is taking the obsession from outerwear to accessories.
Meet the KFC Gherkin Bag: an unlikely It-bag filled with actual pickles and pickle juice from Amsterdam pickle maker Kesbeke. Equal parts fashion accessory and pickle container, the Gherkin Bag gives one of fast food’s most polarising ingredients the full fashion treatment. With a playful nod to an iconic designer handbag, the bag has already been spotted on the streets of Amsterdam in the hands of selected Dutch creators and fashion figures.
Because if the UK can wear its pickles, the Dutch can carry theirs.
This professional campaign titled 'The Gherkin Bag' was published in The Netherlands in October, 2026. It was created for the brand: KFC, by ad agency: Truus. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 5 hours ago.
Credits
Brand: KFC Netherlands
Marketing Director: Tamara van Beelen
Senior Brand & Communication Manager: Arne Kooke
Creative agency: Truus
Creative Fenna Hibma
Strategy: Jasper Kersten
Production: Noah Pattiapon, Rumbl Forge
Photographer: Juriaan Schot
Hair & Make-up: Donna van Os Sánchez
