Description
Every generation leaves something behind.
The question is: what will this one leave?
For World Environment Day, AIS Glass launched 'The Future Should Inherit More', a campaign that turns environmental loss into a deeply personal reflection on legacy.
The campaign visualizes a future where children inherit stories of things they should have experienced themselves: the songs of birds, the majesty of whales, thriving forests, and a planet rich with wonder. By presenting nature as something at risk of becoming folklore, the work transforms a global issue into an emotional one.
The idea challenges a common assumption, that inheritance is measured by what we give. Sometimes, it is defined by what we fail to preserve.
With powerful imagery and minimal storytelling, the campaign serves as a reminder that sustainability is not about saving the planet for today. It is about ensuring that tomorrow still has something worth inheriting.
This professional campaign titled 'The future should inherit more.' was published in India in June, 2026. It was created for the brand: AIS GLASS, by ad agency: iProspect. This Content, Digital, and Static Images media campaign is related to the Household Products and Industrial industries and contains 6 media assets. It was submitted about 7 hours ago.
Credits
Advertising Agency : dentsu iProspect,India
Brand : AIS Glass
Client Credits :
Head, Corporate Marketing - Kiran Lulla
Senior Manager (Corporate Marketing) – Varun Mehta
Deputy Manager (Corporate Marketing) - Varun Ghildiyal
Assistant Manager (Corporate Marketing) - Prabhav Sharma
Agency Credits :
Group Creative Director - Siddharth Mehta
Group Head, Social Media - Nafisa Kundawala
Associate Director, Account Management -Dwanik Bhatt
Senior Manager, Business Strategy -Pranav Palkar
Senior Manager, Account Management -Manali Kadvekar
Senior Manager - Art - Harshit Shakdwipee
Senior Copywriter -Roopkatha Dam
Social Media Executive - Khushi Baxi
