Description
Since opening their doors in 1883, Women’s College Hospital (Women’s) has led the way in women’s healthcare.
Women’s history is full of firsts: They were the first hospital in Canada to train women in medicine and allow them to practice, the first to help simplify the PAP test, the first to establish an aging and menopause research lab, and the first in Canada to create a cardiac rehab program exclusively for women. Now, they’re sharing their ambitious new brand platform that showcases their legacy of blazing trails in women’s health.
‘The Future Follows Us’—developed by creative agency partner Zulu Alpha Kilo (Z.A.K.) with media support by Zulumatic and production by Scouts Honour—shines a spotlight on Women’s work building a world in which women are listened to, researched, and in charge, rather than dismissed, overlooked, or misdiagnosed. Acting as both a rallying cry and a promise, ‘The Future Follows Us’ uses Women’s strong past as a building block to create their vision of healthcare’s future.
“Women’s College Hospital has spent more than 140 years challenging what healthcare accepts as possible,” said Michelle Tafler, Vice-President, Marketing & Communications at Women’s College Hospital Foundation. “The Future Follows Us is about carrying that legacy forward. It reflects our belief that when healthcare is designed with women at its centre, we don’t just improve the health of women. We build better healthcare for everyone.”
“Women’s College Hospital has been a revolutionary world leader in healthcare for more than 140 years,” said Jenny Glover, Chief Creative Officer, Z.A.K. “We felt personally invested in the idea of bringing this platform to life, shedding light on the fog of uncertainty that women face when navigating the healthcare system.”
The Future Follows Us launches Women’s new mutli-pronged brand platform running through December with a fully integrated rollout spanning broadcast, streaming/OLV, out-of-home, social, audio, newsprint, and on-site print assets. Notably, still photography was shot by photojournalist Chloë Ellingson, capturing real, raw, candid moments in the lives of Women’s healthcare providers and patients.
This professional campaign titled 'The Future Follows Us' was published in Canada in October, 2026. It was created for the brand: Women’s College Hospital Foundation, by ad agency: Zulu Alpha Kilo. This Film medium campaign is related to the Education industry and contains 1 media asset. It was submitted 5 minutes ago.
Credits
Client: Women’s College Hospital Foundation
Agency: Zulu Alpha Kilo
Chief Creative Officer: Jenny Glover
Chief Design Officer: Stephanie Yung
Executive Creative Director: Spencer Ryan, Jordan Hamer
Creative Director: Addie Gillespie
Art Director: Alexandra McGuirk-Penedo
Copywriter: Darby Clarke
Design Director: Jeff Watkins
Senior Designer: Ana-Marija Matic, Jackman Chiu
Senior Digital Designer: Gabe Santiago
Chief Strategy Officer: Maxine Thomas
Group Strategy Director: Meredith Ferguson
Strategist: Vic Vecchio
Group Business Director: Tara Collins
Account Director: Matthew Vares
Account Supervisor: Zainab Mushtaq
Clients: President & CEO: Sandra Sualim
Clients: Vice President, Marketing & Communications: Michelle Tafler
Clients: Director, Brand Marketing & Communications: Orsolya Soos
Head of Creative Production: Ola Stodulska
Executive Producer: Laura Dubcovsky
Producer: Dena Thompson, Bita Mazaheri
Studio Manager: Henry Eugenio
Senior Production Designer: Pam Cohen
Studio Artist: Sunny Jung, Sean Lacdan
Media Agency: Zulumatic
Executive Director, Media & Communications Planning: Sean Bell
Strategy Lead: Meredith Castellani
Media Planning Supervisor: Kelly O'Callaghan
Media Planner: Bhavna Mishra
Campaign Manager: Tania Perales
Analytics Manager: Nomin Purevjav
Production Company: Scouts Honour
Directors: tnt
Cinematographers: Mark Zibert & Eric Kaskens
EP/Producer: Rita Popielak, Simon Dragland
Casting Director: Shasta Lutz/Diana Ricci – Jigsaw Casting
Assistant Director: Soo Won Lee
Wardrobe Stylist: Kate Day
Production Designer: Jennifer Tam
Editing: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Matt Blakley
Executive Producer Post-Production: Sam McLaren & Melissa Kahn
Online, VFX & Colour: Tantrum Studio
Colour and Online: Dominik Bochenski
Compositing: Piers Larchet, Bala D, Laura Pino
Compositing Assistant: Braden Wannamaker
Executive Producer: Victoria Holt
Producer: Rebecca MacKillop
Photographer: Chloë Ellingson
Audio House: Oso Audio
Creative Directors: Daenen Bramberger & Harry Knazan
Executive producer: Lauren Dobbie
Voice Direction: Katie Corbridge
Producer: Jane Heath
Muis Licensing: Jane Heath
Composition: You Don't Own Me
Writer(s): Madara, John / White, David Ernest
Master: Leslie Gore - “Songs Of Mixed Up Hearts” - Mercury Records, 1963
