The Fussy Pits

Agency: 10 Days


Move over Elton. Deborah Meaden Stars In Armpit Charity Christmas Single

Keep your armpits and the planet happy this Christmas as carol singers ‘The Fussy Pits’ are here, aiming for Christmas Number 1 with a brand new Charity Christmas single featuring Dragons’ Den fav Deborah Meaden…bringing a touch of silliness to the world when we all need it most. Who needs John Lewis now?

Brainchild of sustainable deodorant brand Fussy and 10 Days, the charity Christmas single stars ‘The Fussy Pits’ a group of carol singers who surprise a bewildered couple on their doorstep with a spectacular rendition of ‘Deck the Halls’ using nothing but their armpits as instruments. There’s armpit slaps, armpit bells, armpit violins and of course armpit farts…lots of armpit farts. It’s fair to say this might just be the silliest thing you will see all year…but then again as Deborah Meaden says:

‘The amount of single-use plastic we throw away every year is just silly. So why not a silly song to help provide a solution! Now more than ever is the time to be Fussy about the brands and products we choose to support.’

This professional campaign titled 'The Fussy Pits' was published in United Kingdom in November, 2022. It was created for the brand: Fussy, by ad agency: 10 Days. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Fussy
Chief Smelly Officer: Matt Kennedy
Creative Agency + Production: 10 Days
Director/Creative Director: Jolyon White
Creatives: Alex Taylor, Alek Lewin
Creative Directors: Alex Lucas, Jon Farley
Creatives: Emily Downing, Olivia Weston
Composer/Sound - Dominic White
Producers: George White, Eleanor Harvey
DOP/Editor/Colourist: Josn Armstrong
1st AC: Alek Lewin
Art Department: Eleanor Harvey
Wardrobe: Viva Wright, Eleanor Harvey
MUA + Armpit Stylist: Gracie Cox


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