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We granted our fellow Finns the freedom from queuing, setting them free to chase festival dreams, bands, friends and lovers. How? By hiring Professional Queuers. We started the campaign by recruiting people through social media to become professional queuers. The deal was simple: You'll enjoy the music for free, just stand in line so that other festival guests can enjoy what they paid for. Win - Win.
This NSFW professional campaign titled 'Professional Queuers' was published in Finland in August, 2018. It was created for the brand: Kyrö Distillery Company, by ad agency: Superson. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 4 years ago by Creative: Tuomas of Superson.
Advertising Agency: Superson, Helsinki, Finland