In a world where climate concerns continue to escalate, teenagers often display limited interest in nature, specifically, in understanding the natural world. Their attention is predominantly directed towards the digital realm, and they are more proficient at recognizing brand logos than identifying plants or trees in their own surroundings. Our objective was to devise a solution that would ignite their enthusiasm for nature literacy, bridging this gap in their knowledge and fostering a deeper connection with the natural environment.
This student campaign titled 'The Fortnite Excursion ' was published in Germany in September, 2023. It was created for the brands: Botanical Society of America and Fortnite, by ad school: Miami Ad School Europe. This Digital, Experiential, and Integrated media campaign is related to the Education, Gaming, and Public Utility industries and contains 1 media asset. It was submitted 3 months ago by Mehdi A. Bouktache of Miami Ad School EU .
Advertising School: Miami ad School EU
Art Director: Matias Contreras
Copywriter: Abderrahmane Mehdi Bouktache