The Focus

Agency: NEXT-DC


It’s getting harder and harder to focus on just one thing. And when it comes to UEFA Champions League matches, every blink could be crucial. Heineken decided to find and reward the most concentrated fans by challenging them to a stare-down with one of the most cool-headed football players — Andrea Pirlo. We created a website that tests the concentration of each visitor in a battle with Pirlo himself. Using AI-powered face tracking technology, we detected the movement of each player’s eyes, both on desktop and mobile devices. Those who managed to withstand Pirlo’s stare the longest without blinking or looking away won a ticket for an exclusive screening of the Final.

This professional campaign titled 'The Focus' was published in Bulgaria in July, 2019. It was created for the brand: Heineken, by ad agency: NEXT-DC. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: NEXT-DC, Sofia, Bulgaria
Irena Lazarova: Digital Project Manager
Stanislav Alexiev: Chief Technology Officer
Hristo Panayotov: Full-Stack Developer
Account Executive: Toma Savchev
Account Director: Hristo Petkov
Copywriter: Teodor Genov
Interactive Director: Julian Kuntorov
Art Director: Ilian Iliev
Creative Director: Alexander Antonov

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