Natakhtari Brewery has just introduced a new light beer in Georgia - a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful.
Georgian media is known for its negative tone as, bad news gets more attention. It seems there’s nothing good is happening in Georgia.
This professional campaign titled 'The Flying Hammock' was published in Georgia in April, 2017. It was created for the brand: Natakhtari Light, by ad agency: Leavingstone. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Sophia Antidze
Copywriter: Beqa Adamashvili
Account Director: Natia Gogia
Creative Project Manager: Mariam Menteshashvili
Executive Producer: Meli Bagdavadze
Graphic Designer: Keta Zhorzholiani
Creative Team: Giorgi Chikhradze, Sandro Laliashvili, Irakli Takaishvili
Designer: Jørg Skorobogatov
Art Department: Fourk Group
Cameraman: Irakli Solomonishvili / Pitha
Editor: Gigi Jikia
CGI: Irakli Cheishvili
Location Scout: Nuki Bagdavadze
VO Artist: Sandro Gabilaia
Editor: Saba Pruidze
PR Company: Gepra
Special Thanks: Givi Maghradze, Ucha Abashidze, Tornike Karchkhadze, Gia Jajanidze