Description
Over the last four years, the level of Lake Garda has dropped by 75 centimetres on average. This worrying number is based on measurements taken in the first four months of 2019 compared with those in the first four months of 2023 (source: Interregional Agency for the Po River). Drought is only one of the consequences of climate change. It’s a problem that affects everyone, but many people question how serious it is.
To make it clear to everyone how urgently action is needed, E.ON – one of Europe’s leading green energy operators – has created a spectacular installation on Lake Garda in collaboration with artist Domenico Pellegrino.
A boat appeared on 30 May 2023 suspended 75 cm above water level.
The news immediately went viral, as demonstrated by 460 articles on the operation in local, national and international publications and 17 million views on social media. It was then supported by a full integrated campaign that touched all media channels (TV, Radio, Print, OOH, Digital ADV, Social, Street Marketing, Podcast). The Floating Boat can also still be seen on Google Maps.
This professional campaign titled 'The floating boat' was published in Italy in June, 2023. It was created for the brand: E.ON, by ad agency: DLV BBDO. This Ambient, Film, and Integrated media campaign is related to the Other industry and contains 3 media assets. It was submitted 6 months ago by Creative Director: Tommaso Casarini of DLVBBDO.
Credits
Advertising Agency: DLVBBDO, Milan, Italy
Executive Creative Director: Daniele Dionisi, Serena Di Bruno
Creative Director: Federica Scalona, Tommaso Casarini
Senior Copywriter: Anna Lasagni
Senior Art Director: Michela Benincasa
Copywriter: Giulia Salvatori
Art Director: Mario Severo
Client Service Director: Cristina Pontello
Client Director: Giulia Smareglia
Account Executive: Giulio Melegari
Social Media Manager: Davide Spinelli
Producer: Alessandro Sardini
Production Company: Bedeschi Film, Milan, Italy
Executive Producers: Giovanni Bedeschi, Federico Salvi
Producer: Federica De Prizio
Director: Claudio Gallinella
DoP: Stefano Bella
Editor: Andrea Besana
Sound Design & Mix: Sample
