Frozen Palace

Agency: M&C Saatchi


M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in the country. As part of the integrated campaign a historic building in the prestigious Brera district of Milan appeared completely frozen due to an air conditioner being left on for months. This was used to demonstrate the effect of energy waste.

This professional campaign titled 'Frozen Palace' was published in Italy in January, 2017. It was created for the brand: E.ON, by ad agency: M&C Saatchi. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted over 7 years ago.


Advertising Agency: M&C Saatchi, Italy
Executive Creative Directors / Partners: Vincenzo Gasbarro, Luca Scotto di Carlo
Head of Content & Innovation: Andrei Kaigorodov
Integrated Campaign Project Manager: Marta Pettenuzzo
Social Media Manager: Serena Giovinazzo
Social Media Assistant: Martina Fretta
Art Director: Fabio Lettieri
Copywriter: Davide Pasquale
Digital Art Director: Claudio Laragione
Digital Copywriter: Giuseppina Laccarino
PR / Digital Media Strategy: M&C Saatchi PR
Production Director: Federico Fornasari
Production House: Utopia
Executive Producers: Francesco di Trani
Producers: Nicholas Grundy, Luigia Sergio, Giovanni Lamonaca
Director: Alex Grazioli
Head of Editing: Manuel Savoia
Editors: Elia bersani, Monica Magnani, Madlain Sabin, Luca Cingolani
Service: Dmb Milano
Set Construction: innscena
Set Designer: Ivan Esposito
Photographer: Marco Cremascoli
Post Production: Germano Finco


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