Foundation Tier im Recht

Don’t turn a blind eye to animal cruelty

Agency: Ruf Lanz


The Swiss foundation "Tier im Recht" (which means: Rights for Animals) fights for animal-friendly laws and their consistent enforcement in Switzerland. The campaign was originally published in German, the most widely-spoken language in Switzerland. For the international community, the motifs were translated in English.

This professional campaign titled 'Don’t turn a blind eye to animal cruelty' was published in Switzerland in April, 2020. It was created for the brand: Foundation Tier im Recht, by ad agency: Ruf Lanz. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted over 3 years ago by Account Executive: Miro Poffa of Ruf Lanz, Zurich.


Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Direction: Markus Ruf
Creative Direction: Danielle Lanz
Art Direction: Isabelle Hauser
Copywriter: Christian Stüdi
Copywriter: Markus Ruf
Account Executive: Lara Cavelti
Photography: Ruf Lanz Art Department
Postproduction: Michèle Aschmann
Client Supervision: Christine Künzli
Client Supervision: Gieri Bolliger


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