Description
2026 Clio Award Winner
2026 - Clio Awards - Grand Winner - X2
2026 - Clio Awards - Gold Winner - X2
2026 - Clio Awards - Silver Winner - X8
2026 - Clio Awards - Bronze Winner - X5
With every school shooting in America, politicians blame the violence on video games instead of passing common-sense gun laws. Change The Ref and WebCore Games turned politicians’ favorite gun violence scapegoat into a new medium to educate gamers about life-saving gun legislation. Built on data from past school shootings including Parkland, Columbine, and Sandy Hook, the Final Exam offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight to pass life-saving legislative reform. Change the Ref’s advocacy played a pivotal role in introducing a bill in congress to establish the first Office of Gun Violence Prevention.
This professional campaign titled 'The Final Exam' was published in United States in May, 2026. It was created for the brand: Change the Ref, by ad agency: BBDO Chicago. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 27 minutes ago.
