Change the Ref Team ENOUGH

My Last Will

Agency: Area 23


Gun violence in the U.S. has continued to surge with this year on pace to be the most violent year for the U.S. in two decades. Today, in response to the continued and increasing gun violence nationwide, Change The Ref and Team ENOUGH have partnered with AREA 23, an IPG Health company, to find creative ways to address this urgent national epidemic and have unveiled “My Last Will.” This national campaign features the testament of people who shouldn't have to write one yet — teens and youth who are demanding in their last will that the U.S. Senate act without delay to stop gun violence in America. The campaign underscores the threat of gun violence to all Americans and the need to take decisive action to stop this public health crisis that kills over 100 people every day and 115,551 people annually.

This professional campaign titled 'My Last Will' was published in United States in August, 2021. It was created for the brands: Change the Ref and Team ENOUGH, by ad agency: Area 23. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: AREA 23


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