ADVERTISING

Bank of Ireland

The F Word

Agency: Grey

Description

Finance is on a par with sex and religion and topped only by death on the list of things we find it hard to talk about, according to research by Bank of Ireland. The survey also found that almost three in four people either don’t talk about their finances at all or will only do so if they have to. This is the basis of a new Bank of Ireland campaign – the ‘F-word’ – to encourage a more open discussion of personal finances among consumers. This campaign is part of the Bank of Ireland’s Financial Wellbeing programme featuring Emmy Award-winning TV and radio broadcaster Baz Ashmawy. The ‘F-word’ aims to remove some of the stigmas around talking about finances.

This professional campaign titled 'The F Word' was published in Ireland in April, 2021. It was created for the brand: Bank of Ireland, by ad agency: Grey. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago by Exec Producer: Paul Holmes of Red Rage.

Credits

Advertising Agency: Grey London, UK
Creative Director: Abi Ellis
Art Director: Fong Ong
Business Director: Sophie Osaer
Account Manager: Alice Ashwell
Agency Producer: Michelle Kasper
Assistant Agency Producer: India Smith
Director: Brian Durnin
Producer: Paul Holmes
Production Company: Red Rage Dublin
Director: Brian Durnin
Producer: Paul Holmes
Head of Production: Treasa O’Friel
Director of Photography: John Conroy ISC
Production Designer: Joe Fallover
Post Production: Windmill Lane
Editor: Lee Hickey
Colourist: Matt Branton
Sound Mixer: Mick Creedon
Post Production Producer: Jess Felton
Senior Marketing Manager Bank of Ireland: Rob Hyland
Corporate Marketing Manager: Eimear Hogan
Group Brand Director: Anne Mulcahy
Social & Content Manager: Sam O'Byrne

ADVERTISING

iStock Essentials

Downpatrick Head - Co. Mayo 4K

Artist: Helton da Silva

iStock Signature

Aerial: Scenic View Of Cliffs Of...

Artist: Schroptschop

iStock Signature

Irish Waterways at Northern Irel...

Artist: MediaProduction

iStock Essentials

Causeway Coastal Route in Northe...

Artist: Krzysztof Nahlik

iStock Signature

Cliffs of Moher in Ireland - Aer...

Artist: Schroptschop

iStock Essentials

Ireland Galway Cliffs of Moher

Artist: Itsymin

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.