The Endangered Typeface

Agency: BAR Ogilvy


The Endangered Typeface is a living font where each letter represents a different animal. As the number of individuals of a species decreases, the corresponding letter disappears in the same proportion. The font is updated with data from the IUCN Red List of Threatened Species.

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This professional campaign titled 'The Endangered Typeface' was published in Portugal in May, 2023. It was created by ad agency: BAR Ogilvy. This Design, Digital, and Experiential media campaign is related to the Public Utility industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Nuno Riça of BAR Ogilvy.


Creative Agency: BAR Ogilvy
Chief Creative Officer: José Bomtempo
Creative Directors: João Amaral, Nuno Riça
Art Directors: João Amaral, António Bezerra, Rita Alvarez, Catarina Moura, Maria João Miranda
Copywriters: Nuno Riça, Jorge Simões, Beatriz Martinho
Account Director: Matilde Parreira
PR & Influence Director: Marta Moreira
PR & Influence Account Executives: Joana Ramos, Soraia Tomaz, Mafalda Braga
Web Designer: Frederico Graça
Production Artist: Pedro Santos
Digital Production Director: Sara Fonseca
Digital Developer: Nuno Quelhas
TV Producer: Nuno Calado
Graphic Producer: Irene Bandeira
PR & Communication Agency: BCW Portugal
Senior Account Manager BCW: Miguel Satúrio
Production House: Jungle Corner
Editing and post-production: Bernardo Malafaya
Producer: Inês Martins, Catarina Nascimento
Sound Studio: Estrela de Alcântara
Sound Engineer: Miguel Raposo Lima


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