The Email Lure

Agency: BBDO


The BCF Email Lure was an EDM with an idea in it. We used a fishing technique to give a standard sales email the hook it needed.

This professional campaign titled 'The Email Lure' was published in Australia in April, 2017. It was created for the brand: BCF, by ad agency: BBDO. This Direct medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Clemenger BBDO, Brisbane, Australia
Creative Directors: Cristian Staal, Marianne O’Brien
Copywriter: Shaun Conroy
Art Director: Ryan Kidd
Head of Art: Andy Geppert
Senior Account Director: Allison Witherspoon
Agency Producer: Robyn Dodd
Re-toucher: Derek Leong


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