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FIAT

The earthliner

Agency: Leo Burnett

Description

Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were

This professional campaign titled 'The earthliner' was published in Poland in June, 2012. It was created for the brand: FIAT, by ad agency: Leo Burnett. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted almost 12 years ago.

Credits

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Pawel Heinze
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek
Copywriter: Lukasz Witkiewicz
Illustrator: Finishizer
Photographer: stock
Account director: Marta Obluska
Account Manager: Agnieszka Makarewicz

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