Description
Today, transport and logistics company DSV launched its first-ever global campaign, The Drive. DSV keeps supply chains flowing in a world of change, with over 75,000 employees across 80 countries. DSV wanted to thank their employees for the work they put in, day in and day out, while telling a unique story about the unsung heroes that make the world move.
Conceptualised and executed by AKQA, the hero film shows DSV employees working towards a more efficient world while making logistics more relatable and human. Creative elements used reflect DSV’s passion for delivering transportation and supply chain solutions that bring competitive strength to its customers while empowering its people. The campaign also focuses on their ability to help companies in any industry or geography harness the power of logistics to drive growth and gain leverage in the global marketplace.
Shot in South Africa, Japan, Texas, Denmark, and Norway, the 360 campaign can be viewed through various mediums, including print, digital media, and OOH activations. DSV will also share the campaign via social media channels.
This professional campaign titled 'The Drive' was published in Denmark in February, 2023. It was created for the brand: DSV, by ad agency: AKQA. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
AKQA
Associate Creative Director: Jean Robert Saintil
Senior Art Director: August Ostberg
Senior Producer: Thomas Høffner
Director of Data and Performance: Jonas Traberg
Director of Creative Delivery: Louise Birk Arnbjerg
Executive Creative Director: Nicolai Smith
Managing Director: Steffen Blauenfeldt Otkjær
Production:
Production: Holy Ravioly – https://www.holyravioli.tv/
Director: Marc Louis Sutton
