‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation.
Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate.
The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road.
This professional campaign titled 'The Drive' was published in Australia in April, 2020. It was created for the brand: Audi, by ad agency: We Are Social. This Content medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: We Are Social Australia
Managing Director: Suzie Shaw
Executive Creative Director: Edu Pou
Senior Editor / Creative: John Agnew
Designers: Matt Geersen, Oliver Ryan
Executive Producer: Thea Carone
Account Director: Jess Steele
Account Manager: Jarryd Patel
Production Company: Finch Company
Director: Luke Bouchier
DOP: Jordan Maddocks
Executive Producer: Camilla Mazzaferro
Production Manager: Franceska Walker
Post Production: Atticus
Executive Producer: Amelia Bromley
Editor: Matt Bennet
Composer / Sound Design: John Hassell