The Drive

Agency: We Are Social


‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation.
Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate.
The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road.

This professional campaign titled 'The Drive' was published in Australia in April, 2020. It was created for the brand: Audi, by ad agency: We Are Social. This Content medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago.


Advertising Agency: We Are Social Australia
Managing Director: Suzie Shaw
Executive Creative Director: Edu Pou
Senior Editor / Creative: John Agnew
Designers: Matt Geersen, Oliver Ryan
Executive Producer: Thea Carone
Account Director: Jess Steele
Account Manager: Jarryd Patel
Production Company: Finch Company
Director: Luke Bouchier
DOP: Jordan Maddocks
Executive Producer: Camilla Mazzaferro
Production Manager: Franceska Walker
Post Production: Atticus
Executive Producer: Amelia Bromley
Editor: Matt Bennet
Composer / Sound Design: John Hassell


iStock Essentials

Audi Q3 2.0 TFSI S-line

Artist: y_carfan

iStock Signature

Audi A4 Quattro Sedans

Artist: shaunl

iStock Signature

Audi A3 Quattro steering wheel

Artist: andipantz

iStock Essentials

White Audi A6 (C 7 series) in Ch...

Artist: code6d

iStock Essentials

White Audi e-tron car moving on ...

Artist: YuriyVlasenko

iStock Signature

Audi Q5 SUV

Artist: ChrisHepburn

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.