Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.
Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.
Advertising Agency: Red Lion Publicis, Mumbai, India
This professional campaign titled 'The Doodle Book' was published in India in August, 2012. It was created for the brand: Publicis, by ad agency: Publicis. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 10 years ago.
Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni