The Domino Effect.
Agency: Chemistry
The Aged Care Crisis will make hospital wait times unbearable.
The Aged Care Crisis will leave parents to parent their own parents too.
There's a domino effect coming...
There's a domino effect coming...
There's a domino effect coming...
There's a domino effect coming...
Special build street posters - falling like dominoes.
Special build street posters - falling like dominoes.
Description
Through years of chronic underfunding, New Zealand's Aged Care sector is in crisis. This campaign looks to highlight the impact it will have not just on older New Zealanders, but the domino effect it will have on everyone.
This professional campaign titled 'The Domino Effect.' was published in New Zealand in August, 2023. It was created by ad agency: Chemistry. This Film, Integrated, and OOH Outdoor media campaign is related to the Health and Public Interest industries and contains 8 media assets. It was submitted over 1 year ago.
Credits
Advertising agency: Chemistry
Executive Creative Director: Susan Young
Creative Directors: Matt Watts & Sarah Chernishov
Designers: Courtney Tremewan & Darryl Dustan
Production company: Corner Store
Director: James Solomon
Photographer: Fraser Clements
