Weightlifting
Canoe Slalom
Wrestling
Description
Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate while public attention is focused on the world’s biggest sporting event.
By contrasting sporting clashes at the Olympic Games with genuine life and death conflict, the campaign aims to draw attention to human rights and justice and to support fundraising for People in Need projects in the countries it operates in.
This professional campaign titled 'The Deadly Games' was published in Czechia in July, 2024. It was created for the brand: People In Need, by ad agencies: Girl&Bear Prague and VCCP Prague. This Digital and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
CAMPAIGN TITLE: The Deadly Games
CLIENTS: People in Need
ADVERTISING AGENCY: VCCP Prague
EXECUTIVE CREATIVE DIRECTOR: Dejan Štajnberger
CREATIVE DIRECTOR: Marek Farkas
SENIOR CREATIVE: Miguel Molina
ART DIRECTOR: Barbora Ivánová
JUNIOR DIRECTOR: Anna Váchová
ONLINE STRATEGIST: Anna Nguyen
BUSINESS DIRECTOR: Ondřej Fiala
ACCOUNT DIRECTOR: Aneta Záhoříková
SENIOR ACCOUNT MANAGER: Markéta Kadeřábková
PRODUCTION: Girl&Bear Prague
HEAD OF DESIGN: Lluis Rotger
SENIOR DESIGNER: Miguel Silgado
INTERACTIVE DESIGNER/DEVELOPER: Štěpán Ryšavý
SENIOR PRODUCER: Ruben Ter-Akopow
ARTWORKER: Jiří Velan
PHOTOGRAPHERS: Carlos Herrera & Edu Ponces
