We turned the news of the day, published by Portugal’s three most popular sports verticals, into an infographic highlighting the imbalance of media exposure between men and women in sport, just one day after International Women’s Day. We replaced the text and photos with two-tone infographics to illustrate just how different the coverage of male and female athletes was.
This professional campaign titled 'The Day-After-Women's-Day Newspapers' was published in Portugal in March, 2021. It was created for the brand: Raparigas da Bola, by ad agency: Havas. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 1 year ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.
Advertising Agency: Havas Portugal, Lisbon, Portugal