Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.
This professional campaign titled 'The Count' was published in Ukraine in January, 2011. It was created for the brand: State Auto Inspection, by ad agency: Kaffeine. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko