The Corona Sunset View

With the introduction of the world’s first sunset view rating system for luxury hotel rooms, Corona India is making sure you get the sunset you were promised.

The allure of sun tourism is on the rise, and recognizing this trend, Corona India set out to create a sunset visual quality rating system akin to a Michelin Star for restaurants.

This sunset rating system is now being piloted at a selection of luxury hotels in India including the CGH Brunton Boatyard, Niraamaya Surya Samudra and Brij Laxman Sagar located in Kochi, Kovalam and Pali respectively.

Conceptualized in partnership with Digitas India, part of Publicis Groupe India, the campaign enables travellers to check out the sunset rating of iconic hotels across the country on CRED Escapes, a luxury travel platform with a total of 14 million monthly active users.

Developed by a team of scientists, weather experts and data analysts, the rating system utilizes historic atmospheric data to establish a new benchmark in sunset quality, analyzing parameters such as location, wind speed, air quality and cloud cover to give sunset-facing hotel rooms a score from 1 to 5.

“We all believe in taking a moment from our busy everyday lives to enjoy the beauty of sunsets. If a hotel room can guarantee impeccable service and a host of amenities, why can’t it promise a great sunset view? With The Corona Sunset View, we aim to forever reimagine how people experience sunsets - relaxing and unwinding with their friends and enjoying a cold Corona served with a lime,” said Vineet Sharma, Vice President Marketing & Trade Marketing, AB InBev India.

“We’ve all been to that one hotel where everything is perfect, and yet been disappointed with the sunset view after spending a considerable amount of time and money planning a holiday. The Corona Sunset View combines unique scientific data and predictive modelling to solve a real-world problem, ensuring that sunset seekers can enjoy their moments with certainty, and making Corona the reference point for the world’s most beautiful sunsets,” said Abraham Varughese, Chief Creative Officer, Digitas India.

For an unforgettable sunset experience, look for The Corona Sunset View rating on the CRED Escapes app.