Custom-made products to showcase Lidl's brands and efforts in their sustainability and healthy initiatives
Magnifying glass that helps visitors discover what "Nutri-Score" system is
Nutri-Score system
Barcode scanner to reveal a short animation video about Lidl's initiatives in healthy and sustainable living
A special plate showcasing what the planetary diet looks like.
Information on meat and dairy alternative products.
Huge interest among visitors to play "store"
Description
For one of the biggest festivals in Bulgaria, we created The Conscious Grocery Store for Lidl Bulgaria.
Visitors had the chance to scan barcodes to learn about Lidl’s initiatives in recycling, reducing salt and sugar in our products, testing fruits and vegetables, the benefits of whole grains, and exploring meat and dairy alternatives.
They also discovered the secrets behind the "Nutri-Score" system and the "planetary diet." Guests even had the chance to vote on meat consumption.
This professional campaign titled 'The Conscious Grocery Store' was published in Bulgaria in July, 2024. It was created for the brand: Lidl, by ad agency: 121 Agency. This Experiential medium campaign is related to the Food industry and contains 7 media assets. It was submitted 10 months ago.
Credits
Experiential Agency: 121 Agency, Bulgaria
