We developed a creative platform `The city will speak to you first` to emphasize the uniqueness of this app. The whole city struck up a direct conversation with citizens. All of it began with city transport, which advised commuters to change to a more advanced trip payment method. Soon after, supermarkets spoke to people as well. This was mostly caused by quarantine due to the coronavirus: Ukrainians were asked to leave their houses as little as possible in order to stay safe. However, there was still a need to shop for groceries, so EasyPay tackled it in its application. Supermarkets urged citizens to stay at home through outdoor advertising and SMM, while EasyPay promised to tackle the question with groceries. At the moment, transport and supermarkets have spoken to the audience, but in a while restaurants, cafes, petrol stations and the whole city will, too.
This professional campaign titled 'The city will speak to you first' was published in Ukraine in December, 2019. It was created for the brand: EasyPay, by ad agency: NEBO Ideas Agency. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago by Designer: Anna Savchenko of NEBO ideas agency.
Advertising Agency: NEBO ideas agency, Kyiv, Ukraine