The City


Apple debuted "The City," the latest film from the Practically Magic campaign focusing on the iPhone 7 Plus Portrait Mode. In the film, a young couple meets up on the crowded, noisy streets of Shanghai when the young man raises an iPhone 7 Plus to take a photo of the woman. When he slides the camera into Portrait mode, the world around them empties of people and the congested streets and noise falls away. As the couple sets off for a day in this magically transformed landscape, they take portraits using the Portrait mode feature, free to indulge in their growing affection without distractions.
Today, we use our phones to capture the most important moments and people in our lives. "The City" demonstrates the functionality of Portrait Mode to eliminate distractions and help you to focus on what you love.

This professional campaign titled 'The City' was published in United States in April, 2017. It was created for the brand: Apple, . This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 7 years ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.