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SBB

The Christmas Train

Agency: TBWA

Description

To address and fight the fact that around 450,000 people in Switzerland have to spend Christmas alone, the Swiss Federal Railway, SBB, put an unscheduled, festively decorated historic train on rails on the 24th of December. And then invited those lonely people for a festive Christmas celebration onto the train.

This professional campaign titled 'The Christmas Train' was published in Switzerland in December, 2017. It was created for the brand: SBB, by ad agency: TBWA. This Experiential medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: TBWA\Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Silke Erschbaumer
Senior Art Director: Angelo Sciullo
Senior Copywriter: Tizian Walti
Account Manager: Alexandra Kellenberger
Production: Corpmedia
Retouching: Ferco Dregelyvari

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