ADVERTISING

KFC

THE CHICKEN TENDERS BATTLE HAS BEGUN

Description

The chicken wars began five years ago with the chicken sandwich, but that's old news. Today, the chicken tenders battle begins as KFC introduces new Original Recipe® Tenders – a tender so juicy, so crispy and so packed with flavor. KFC's new Original Recipe Tenders are not like other chicken tenders – they are double hand-breaded, using KFC's legendary secret blend of 11 herbs and spices and fried to golden perfection.

At an incredible value, for just $5 customers can get an Original Recipe Tenders Box with three KFC Original Recipe Tenders, Secret Recipe Fries and two of KFC's signature sauces:

NEW Comeback Sauce: A creamy, zesty, craveable sauce that pairs perfectly with our world-famous Original Recipe fried chicken. So delicious you will want to come back for more!

Sticky Chicky: A balanced combination of sweet and tangy flavors including pineapple, garlic, vinegar and chili. If you love the taste of sweet and sour, you're going to love this.

KFC® Sauce: A smoky blend of tangy and sweet flavors, offering the perfect complement to your fried chicken favorites.

A bold tender deserves a bold introduction. To stake its claim in the tenders game, KFC released a new ad campaign with an over-the-top, satirical take on the ongoing "battles" in the fast-food industry – from chicken sandwiches, to sauces, to value and now to tenders. Competitors better suit up.

Why choose "Louisiana herbs and seasonings" when you can get the iconic KFC Original (secret) Recipe of 11 herbs and spices (one of the most protected trade secrets in the world)? Why settle for one signature sauce, when you can pick from three (and get two of them in your $5 Tenders Box)? You can get your KFC Original Recipe Tenders on Sunday, too.

"We know consumers crave bold flavor and chicken tenders are a familiar favorite – that's why we're proudly proclaiming the deliciousness of our new tenders seasoned with our secret recipe of 11 herbs & spices. Nothing hits like the unmatched flavor of KFC's Original Recipe," said Catherine Tan-Gillespie, Chief Marketing Officer and Chief Development Officer, KFC U.S. "And with an unbeatable $5 deal, we think you'll agree our new tenders are poised to win the chicken tender battle."

No meal is complete without something sweet: introducing new Cherry Pie Poppers – warm cherry pie filling wrapped in a buttery and flaky crust – and Cranberry Lemonade, the perfect fruity and tart drink to refresh the taste buds while enjoying new KFC Original Recipe Tenders.**

KFC is also offering more new deals featuring the victorious new Original Recipe Tenders.

This professional campaign titled 'THE CHICKEN TENDERS BATTLE HAS BEGUN' was published in United States in October, 2024. It was created for the brand: KFC, . This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago.

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