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Heelys

Free the Wheel

School: The University of Texas

Description

01. Insights Heelys peaked in 2007, and although they are still being sold, the company is little known to younger Gen Z members. The popular wheeled shoe was forbidden in schools for being dangerous and banned in the mind of mass society for being weird. Lucky for us, Gen Z is more accepting of weird products, as long as they have an interesting backstory. 02. Big Idea Play into the camp-y, meme culture of Heelys by showing a new generation a hyperbolic falsity of what happened to the once forbidden shoe. How? Through our weirdo campaign spokesperson, Ronnie. 03. Final Campaign Free the wheel. Free the mind.

This student campaign titled 'Free the Wheel' was published in United States in May, 2020. It was created for the brand: Heelys, by ad school: The University of Texas. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 2 years ago.

Credits

Advertising School: The University of Texas, Austin, United States of America
Ad: Mariah Colón
Cw: Rocío Santiago

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