Description
The new handbag campaign for Chanel spotlights the Chanel 25 through a playful, cinematic film starring Margot Robbie. Directed by Michel Gondry, the work draws clear inspiration from Kylie Minogue’s iconic Come Into My World music video, blending fashion storytelling with a sense of pop nostalgia.
Produced by Partizan, the film reimagines the original concept with a contemporary twist, following Robbie through a looping, stylised cityscape. Minogue herself makes a cameo, appearing in shop windows and passing Robbie in the street, echoing the visual motifs of the original video while dressed entirely in Chanel. The campaign builds on Gondry’s ongoing collaboration with the brand, having recently directed talent including Margaret Qualley and A$AP Rocky.
By revisiting a recognisable piece of music video history, Chanel taps into cultural memory while refreshing it for a modern audience. The result is a light, self-aware film that celebrates both the legacy of the original work and the timeless appeal of the brand, positioning the Chanel 25 as a contemporary icon rooted in pop culture.
This professional campaign titled ' The CHANEL 25 Handbag ' was published in Multinational Worldwide and United States in March, 2026. It was created for the brand: Chanel, by ad agency: Partizan. This Film medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted 7 minutes ago.
