CHANCE EAU VIVE, CHANCE EAU FRAÎCHE, CHANCE EAU TENDRE, C...
Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark.
The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible.
Lily Newmark displays a contagious vivacity that reflects the zesty freshness of Chance Eau Vive, which melds grapefruit and blood orange.
This professional campaign titled 'CHANCE EAU VIVE, CHANCE EAU FRAÎCHE, CHANCE EAU TENDRE, C...' was published in Italy in January, 2018. It was created for the brand: Chanel, . This Film medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted over 4 years ago.
Production Company: B-Reel Films
Director: Eva Michon
Post-production: Therapy Studios
Editor: Lenny Mesina
Additional Editors: Amy Bostrom, Thomas Tedesco
Assistant Editor: JT Bowers
Mixer: Eddie Kim
Audio Assistant: Dillon Cahill