The Cashback Fightback

Agency: House 337


The latest instalment of the ‘Bank of Antandec’ campaign shows the two hapless but well-meaning CEOs pulling on their boxing gloves in an effort to win new customers. The duo are determined to fight back against the lure of Santander’s “annoyingly great” cashback of over £10m every month, however hard it might be to beat.

The campaign, “The Cashback Fightback,” was created with House 337, Merman Production and in consultation with Mitre Studios. It takes a humorous look at CEOs Ant and Dec’s attempts to raise the morale of their own bank’s staff and build their legacy by delivering a rousing, Rocky-style motivational speech.

Survivor’s hit song “Eye of the Tiger” sets the tone as staff morale builds steadily in response, until every employee is pumped up and ready to win. CEOs of the Bank of Antandec meanwhile, are clueless about how on earth they can actually respond to Santander’s amazing offer which continues their long-standing heritage of giving customers cashback on their everyday spend.

Santander & House 337's Effie award winning 'Bank of Antandec' campaign has been running since 2019.

The TV spot breaks on 2nd September and will be supported across video on demand, radio, social media and in branch activity. In OOH the campaign explores the iconography of classic vintage boxing posters as well as showing The Bank of Antandec admitting defeat to Santander’s offer.

This professional campaign titled 'The Cashback Fightback' was published in United Kingdom in September, 2023. It was created for the brand: Santander, by ad agency: House 337. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 7 months ago.



Creative Partner House 337
Executive Creative Director Jo Moore
Art Director Paul Hancock
Copywriter David Newbold
Strategy Director Nicola Dyball
Account Management Nick Pawlak – Client Managing Director
Katrina Jackson – Senior Account Director
Jessica Parrett – Senior Account Director
Freya Pace – Senior Account Manager
Agency Producer Lindsay Moyes
Assistant Producer Catarina van Leuven
Integrated Project Director Kirsty Wood
Integrated Project Manager Loren Mosdall

Director Guy Manwaring
Production Producer Simon Monhemius
Executive Producer Siobhan Murphy
DOP Simon Richards
Offline Editing Charlie Moreton - Work
Production company Merman
Post Production Creative Outpost
Post Production Producer Andy Salem
Sound Recording Studio Creative Outpost
Sound Engineer Dave Robinson


Dan Sherwood Marketing Director, Santander UK
Tina Boyle Head of Brand Strategy and Marketing Communications, Santander UK
James Casey Brand and Marketing Communications, Santander UK
Leanne Tomlinson Marketing and Social Media Manager, Santander UK
Katie Attwood Marketing Communications and Brand Design, Santander UK
Jane Green Marketing Manager, Santander UK
Lia Carvetta Media Strategy Manager, Santander UK

UK Finance


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