The Calling
Description
While FIFA World Cup 2026™️ takes place in US, Mexico, and Canada this year, the rest of the world tunes in at all hours, even stays up late to show their support for their favourite teams.
Unilever power brand Pepsodent, stepped away from the expected football hero narrative and leaned into storytelling that reflects real family behaviour, with a cinematic, supernatural twist.
As late-night snacking rises, families need the best protection of their oral health. #Pepsodent Best Defender is here, so families can enjoy the match and their snacks, worry‑free.
This professional campaign titled 'The Calling ' was published in India, Indonesia, and Singapore in May, 2026. It was created for the brands: Pepsodent and Unilever, by ad agency: MullenLowe Group. This Film medium campaign is related to the Health and Household Products industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Director - James Teh
Creative Head - Sarvesh Raikar
Global Business Lead - Federico Duberti
Creative Lead - Terence Leong, Meryke Naude,
Creative Team - Joybrato Dutta, Sneha Bansal, Ahmed Kamel Pasha Syaebani, Zaena Janati
Adi Putranto
Account Management Team - Benoit Freyburger, Sharmine Panthaky, Daniel Rivera, Sonia Sushiyanthini MD Repon
Planning Lead - Cleef Chong
Agency Producer - Dane Neo
