Ministry of Water and Equipment

The Call of Water

Agency: Online Value

Ministry of Equipment and water _"The Call of Water"


With « The Call of Water », director Alexandre Lucain gives us an original and touching vision of the drought problem in Morocco.
Water is currently a key issue in the nation.
To raise Moroccans' awareness of the dilemma, the Ministry of Water and Equipment has launched a major national campaign, and entrusted it to Alexandre Lucain. Rather than being alarmist, the director chose a more delicate and emotional approach.
The film elegantly combines images of authentic Morocco with the poetry of the narrative and its vocalizations.
Broadcast on all media, “The Call of Water” resonates in the hearts of all Moroccans and has opened their eyes to the importance of saving water.

This professional campaign titled 'The Call of Water ' was published in Morocco in May, 2024. It was created for the brand: Ministry of Water and Equipment, by ad agency: Online Value. This Digital, Direct, and Film media campaign is related to the Health, Public Interest, and Public Utility industries and contains 1 media asset. It was submitted 15 days ago.


Brand : Ministry of Water and Equipment
Product : Awareness campaign
Agency : Online Value
Director : Alexandre Lucain
DP : Douwe Hannink
Production Co. : Blue Bike
Producer : Brigitte Zietara
Sound design : AOC
Colorist : Company 3 / Mathieu Toullet

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