MAX Burgers: The Burger Experiment
Description
The Burger Experiment is a short documentary film, and a purpose driven branding campaign, aimed at changing the way Swedes look at greener foods.
The campaign tackles the problem with Swedes eating too much meat and the common conception that foods with a lower climate footprint are not tasty and filling enough.
In the film, titled “The Burger Experiment”, we get to follow Simon, an ordinary Swedish family man, entrepreneur and meat eater. We documented Simon’s life for two weeks to see if he could lower his climate footprint by only eating burgers without meat.
The campaign with Simon helps raise awareness about the market leading broad range of greener burger options at MAX Burgers, and through inspiring storytelling the campaign also proves that those greener foods, with a lower climate footprint, can be both tasty and filling.
This professional campaign titled 'The Burger Experiment' was published in Sweden in June, 2024. It was created for the brand: Max Burgers, by ad agency: JMWGolin. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago by Creative Director: Samuel Garlöv of JMWGolin.
Credits
Agency: JMWGolin, Stockholm, Sweden
Head of Communications: Henric Byström, MAX Burgers
PR Manager: Helena Stenqvist, MAX Burgers
Social Media Specialist: Alexandra Törnqvist, MAX Burgers
Creative & video producer: Samuel Garlöv, JMWGolin
Project Manager: Ebba Carlsson, JMWGolin
Video: Rikard Rogeland, JMWGolin
PR: Elsa Ahlström, JMWGolin
PR: Elias Hedström, JMWGolin
Client Director: Björn Mellstrand, JMWGolin
