Scusa di un hamburger della Svezia (A Swedish burger apology)
Description
Swedish MAX Burgers apologizes to Italy
In recent time the food community has been “shocked” be several Italian food crimes. The latest being tin can spaghetti carbonara. When Swedish MAX Burgers now release Mighty Mozzarella, a new burger made with deep fried mozzarella cheese paired with bacon and lingonberry salsa, MAX got their CEO and Deputy CEO to issue a pre-emptive apology to Italy.
Using speech-AI the video apology has been translated from Swedish to Italian in order to reach as many Italians as possible. The video explains why, and how, MAX Burgers used the famous Italian mozzarella cheese this way and encourage Italians to, if they visit Sweden, to try it before shouting “food crime”, as it is one tasty burger.
The campaign is created by MAX Burgers in collaboration with creative PR-agency JMWGolin.
This professional campaign titled 'The burger apology' was published in Sweden in October, 2024. It was created for the brand: Max Burgers, by ad agency: JMWGolin. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Samuel Garlöv of JMWGolin.
Credits
Agency: JMWGolin, Stockholm, Sweden
Head of Communications: Henric Byström, MAX Burgers
PR Manager: Helena Stenqvist, MAX Burgers
Social Media Specialist: Alexandra Törnqvist, MAX Burgers
Creative: Samuel Garlöv, JMWGolin
Project Manager: Ebba Carlsson, JMWGolin
Video: Jonas Böttiger, JMWGolin
PR: Elsa Ahlström, JMWGolin
PR: Elias Hedström, JMWGolin
Client Director: Björn Mellstrand, JMWGolin
