Description
In an age where new technologies and artificial intelligence dominate more and more of our lives, the original Tuborg Classic used AI to remind Danes of something timeless: the irreplaceable value of real friendships.
The idea was wrapped in irony — a tongue-in-cheek, slightly dystopian campaign for the fictional company Cyborg Technologies. Here, the promise was simple: with breakthrough cloning technology, you could replace your friends with an artificial Buddy Double — a companion who never cancels on you. The promotional film was created entirely with AI to underscored the message: nothing compares to a real friend. And just like Tuborg Classic, nothing beats the original.
This professional campaign titled 'The Buddy Double' was published in Denmark in September, 2025. It was created for the brand: Tuborg Classic, by ad agency: Wibroe, Duckert & Partners. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 2 months ago by Creative Director: Rasmus Petersen of Wibroe, Duckert & Partners.
Credits
Advertising Agency: Wibroe, Duckert & Partners, Denmark
Creative Directors: Lasse Hinke, Rasmus Petersen
AI production: Adam Prip Ziaee
COO: Morten Sune Jonas
Client: Tuborg, Denmark
Marketing Manager: Julie Thygesen Pedersen
Brand Manager: Sofie Tandrup Hoelgaard
Head of Media & Digital: Allard de Wijkerslooth
