Description
Cheez-It is debuting a new creative platform, “Cravings Can Happen Anywhere,” with a comedic campaign from FCB New York that explores how cravings can strike in the most unexpected (and inconvenient) moments.
Building on the 2023 tagline Want It. Need It. Cheez-It., the new campaign leans into the brand’s signature “absurd irresistibility”—those all-consuming cravings that hijack everyday situations with no warning.
Each film dramatizes how a sudden Cheez-It craving can completely derail the moment—whether you’re in a live reading at book club, meeting your girlfriend’s dad, or giving a eulogy.
Directed by Clay Weiner of Superfriends, the spots use visual escalation and comedic timing to bring those interruptions to life.
Running across TV, OLV, CTV, and social media starting in September, with support across influencer, audio, and brand-owned channels.
This professional campaign titled 'Cravings Can Happen Anywhere' was published in United States in September, 2025. It was created for the brand: Cheez-It, by ad agency: FCB New York. This Film medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 3 months ago.
