The Break Up

School: Miami Ad School


Girls dream of love & soulmates. They use stuffed animals, dolls, or even borrow their brothers' action figures to play boyfriends, girlfriends & husbands. Those toys are amazing, but they all have their own quests - from being superheroes that are meant to save the world, to adventurous iconic characters who already have their own love stories, they don't belong with Barbie.

Barbie, and every girl who sees themselves in her, deserves to be with someone as amazing as she is. And that someone like Ken™.

This student campaign titled 'The Break Up' was published in Germany in July, 2023. It was created for the brand: Barbie, by ad school: Miami Ad School. This Digital and Print media campaign is related to the Toys industry and contains 3 media assets. It was submitted about 2 months ago by Art Director: Ieva Povilauskaite.


Advertising Agency (School): Miami Ad School, Germany
Art Director: Eva Povilauskaite
Copywriter: Eva Povilauskaite


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