ADVERTISING

ACE Bakery

The Breadblox

Agency: Mosaic

Description

There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection – our mobile phones. In an effort to help curb the ever-so-present beeps and boops around the dinner table, ACE created the breadblox – a modern take on the breadbox that’s designed to hold devices so you can disconnect to truly connect.
Bringing functionality to beautiful countertop décor, gloss white polymer and bamboo accents come together with a simple faraday cage to create the signal-blocking breadblox. Complete with a removable cutting board, its simple non-tech design is meant to encourage breaking bread with one another, not with our screens.

This professional campaign titled 'The Breadblox' was published in Canada in November, 2019. It was created for the brand: ACE Bakery, by ad agency: Mosaic. This Direct medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: Mosaic North America, Toronto, Canada
VP Executive Creative Director: Jess Willis
Creative Director, Art Director: Jason Soucé
Associate Creative Director, Copywriter: Sasha Newton
Senior Designer: Julia Hummel
Design Director/3D Artist: Tony Melino
Project Managers: Jess Disipio, Danielle Castellino
Sr. Director: Chris Desjardins
Account Director: Shannon Robinson, Nicole Bakker
Director, PR & Influencer: Erin Del Giudice
Innovation Studio: Wondermakr
Producer: Alice Pelot
Production: Makers
Agency Producer: Julia Morris, Jess Parsons
Line Producer: Shayda Omidvar
Director: Brad Dworkin
Director of Photography: Justin Black
CGI & Animation Studio: IAMSTATIC
Executive Producer: Andria Minott
Director/Partner: Ron Gervais
Animation Director: Dave Greene
Audio House: Toronto Sound
Partner/Post Production: Aaron Gaistman
Print Manufacturer: Godin Productions
Partner: Kevin Godin
Photography Studio: Westside
Photographer: Vicky Lam

ADVERTISING

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