We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.
This professional campaign titled 'The Brave Float' was published in South Africa in March, 2016. It was created for the brand: We The Brave, by ad agency: FoxP2. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director: Justin Gomes
Creative Director: Michael Lees-Rolfe
Senior Art Director: Ryan Barkhuizen
Senior Copywriter: Alex Goldberg
Agency Producers: Katherine Tripp, Josh Michael
Assistant Producers: Bob van der Meer, Georgi Carstens
Agency Editor: Aviwe Apleni
Account Team: Kaylin Mendes, Nomfundo Dukada