The Invisibles

The book you cannot read at home

Agency: Walk


During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us.
Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold.

This professional campaign titled 'The book you cannot read at home' was published in Poland in January, 2017. It was created for the brand: The Invisibles, by ad agency: Walk. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Walk, Warsaw, Poland
Creative Director: Mariusz Pitura
Art Director: Katarzyna Mardeusz-Karpińska, Karolina Ziedzielska
Copywriters: Zygmunt Cecko, Miroslaw Zygmunt, Mariusz Łukaszewski, Jacek Hugo-Bader, Mariusz Pitura, Tomasz Zieliński, Joanna Biernacka, Mateusz Gruca
Designer: David Racchi
PR: Aleksandra Adrian, Sylwia Serafin, Karolina Kedziora
Events: Piotr Wlazlo
Social Media: Joanna Jędrasik
Print Production: Joanna Sawica, Natalia Wojcik
Digital: Michal Szczepanek, Andrzej Wisniewski, Piotr Pogorzelski, Michal Komorowski
Design Client Service: Marta Bresinkska
Managing Director: Pawel Miklaszewski
Case Director: Adam Roszkowski / Okey Films
Graphics: Michal Lewicki / Okey Films
DOP: Ernest Wilczyęski / Match & Spark
DOP Assistant: Oskar Łęczycki
Light: Filip Piotrowicz
Edit: Maciek Kozlowski
Sound: Hubert Szklarski
Color Correction: Tomasz Stępniak
Production: Adam Roszkowski, Paulina Mergner-Korzeniowska / Okey Films


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