Description
Amplifying “The Body is Art” initiative from a few months back, Swiss sportswear brand On and FKA twigs teamed up for a spring/summer capsule collection. The marketing around the clothes employs defying gravity as a main theme.
The collection blends performance and style, wearable in all elements of FKA twigs’ day-to-day activities from the recording studio and stage to the gym and more.
This professional campaign titled 'The Body is Art' was published in Multinational Europe and Switzerland in June, 2025. It was created for the brand: On, by ad agency: FKA twigs. This Film medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Creative Director: FKA twigs
Photographer: Jordan Hemingway
Video Director: Éamonn Zeel Freel
Set Designer: Poppy Luard
Movement Direction: Tom Wilson Leonard
Styling: Georgia Pendlebury
Hair: Louis Souvestre
Makeup: Tilda Mace
Production: Lafour
Retouch: Purple Martin
