Description
Following the launch of GE Aerospace’s “We Were Meant to Fly” platform last year, we’re excited to share our latest campaign. “The Biggest Dream” builds on the momentum of last year’s debut with a fresh focus on the Open Fan engine architecture—a dramatic evolution in jet engine design that is more durable and fuel efficient. Through striking visuals and emotional storytelling, the spot is designed to inspire others to join us as we invent the future of flight.
The new campaign just debuted on Peacock during the PGA’s Open Championship (also known as the British Open) broadcast in the United States on July 17 in line with GE Aerospace announcing its second quarter results. And we are now live on additional broadcast channels as of today, July 21st, including NBC linear (LIVE) TV, CNBC, and Bloomberg TV.
This story brings together GE Aerospace engineers and the next generation of innovators to show how together, we’re turning ‘what ifs’ into ‘what’s next.’
This professional campaign titled 'The Biggest Dream' was published in United States in July, 2025. It was created for the brand: GE Aerospace, by ad agency: BBDO N.Y.. This Film and Integrated media campaign is related to the Industrial industry and contains 3 media assets. It was submitted 5 months ago.
Credits
GE Aerospace “The Biggest Dream”
Brand: GE Aerospace
SVP & Chief Corporate Affairs Officer: Tara DiJulio
Chief Brand Officer: Melissa Washko
Brand & Advertising Director: Rebecca Moses
Creative Director: Joe Napier
Photography/Videography Director: Alex Schroff
Advertising Manager: Mark Adams
Creative Agency: BBDO
Executive Creative Director: Greg Ketchum
Group Creative Director: Greg Gerstner
Group Creative Director: Mauricio Mazzariol
Executive Producer: Ted McEnaney
Group Business Affairs Lead: Adele Solomon
Music Producer: Julia Millison
Group Account Director: Jim Santora
Business Director: Clarissa Lampertz
Production Company: Rakish
Directors: TWIN
Managing Director: Preston Garrett
Executive Producer: Gabe Reiter
Head of Sales & PR: Chiara Useche
Producer: John Malina
Directory of Photography: Tibor Dingelstad
Production Designer: Arne Leddy & Evelien Stikkelman
Production Service Company: Cake Film & Photo
Cake Films Executive Producers: Jolanda de Boer, Anne van Kuijk, & Nadja Vissers
Editorial: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Austin Valenti
Managing Director: Eve Kornblum
Executive Producer: Justin Kumpata
Head of Production: Cynthia Laplaige
Producer: Niaomi McGarrell
VFX: UPP
VFX Supervisor: Jiri Linhart
Art Director: Thomas Scarlett
Colorist: David Koubik
Producer: Kristyna Radkova
Production Coordinator: Albert Otevrel
Music: SUPREME
Audio Post: Sound Lounge
Sound Designer: Anthony Cappellino
Mixer: Tom Jucarone
Executive Producer: Dana Villarreal
Media Buying Agency: Giant Spoon
Co-founder: Trevor Guthrie
VP, Group Media Director: Nick Papa
VP, Group Account Director: Jamie Simms
Associate Account Director: Sarah Watson
Media Director: Claire Lovell
Media Planner: Rocio Perez
