The biggest car ever prototype prank, The biggest car ever

Agency: BBDO


Shortly before the launch of the new generation of smart cars BBDO Berlin created a web film and an additional prank video claiming that smart is now building the biggest city car ever.

This professional campaign titled 'The biggest car ever prototype prank, The biggest car ever' was published in Germany in July, 2014. It was created for the brand: Smart, by ad agency: BBDO. This Digital medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 10 years ago.


Advertising Agency: BBDO Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Chief Creative Director: Jan Harbeck
Creative Directors: Lukas Liske, Daniel Schweinzer
Account Team: Jens Fauth, Anne Hohmann
Agency Producer: Silke Rochow
Director: Daniel Warwick
Production Company: Bigfish


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